NEW YORK — NFL teams will be allowed to choose which type of cancer they want to raise awareness for in October starting next season.
The league reportedly told the teams about the change in a conference call last week, the MMQB.com reported on Tuesday.
Since 2009, October has been breast cancer awareness month for the league, featuring the color pink on fields, equipment and uniforms.
The website reports teams will still be allowed to support breast cancer if they want, but any form of cancer, such as prostate or colon cancer, will be allowed as long as the disease is screenable and detectable.
Teams can also choose to support more than one cancer per season.
The MMQB reports the campaign will still be named “A Crucial Catch,” but there won’t be one dedicated color.
“It’s a balancing act,” Anna Isaacson, the NFL’s vice president of social responsibility, told the MMQB.com. “We have seen a lot of success in having focused, strategic campaigns. Focusing on one cause, fundraising for it, bringing it to life, choosing a message, spreading word among our fans.”
“We are committed to that. But we are also committed to making sure the voice of our clubs are heard and making sure the voice of our players is heard.”
The idea for a change in the policy started in 2014 when Devon Still of the Houston Texans wrote a letter to NFL commissioner Roger Goodell suggesting October shouldn’t be limited to breast cancer awareness.