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History behind the old Broncos logo — the Denver ‘D’

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DENVER — For 20 years, the Denver D logo represented the heart of this city: the Denver Broncos.

It’s a logo that you’ll still find today, on hats and shirts and everything in between.

But the man who created it didn’t work for the Broncos, and you might be surprised at what he received for his design.

Image is everything.

“The D is Denver, Defense, orange crush,” said Zach Peterson, a Denver Broncos fan and fan of the old Denver D logo. “Brings back the tough days, the grind of the old football teams.”

“It’s just nostalgic,” Scott Franklin, general manager of the Broncos team store said of the bold, dominant and icon logo.

“Oh yeah, the snorting Bronco,” said Pat Taylor.

Pat and her family are some of the very few who knows where that snorting Bronco came from.

In a letter written in 1968, the Broncos organization thanks Pat Taylor’s father, Edwin Taylor:

“To Edwin G Taylor, we thought you would be pleased to know that the design suggestion you forwarded to us last year has been accepted as the new Denver Bronco helmet ornamentation.

“Yeah, that’s my dad,” Pat says with pride.

The Denver Broncos were looking for an update to their logo.

“I mean here’s this Bucking Bronco that looks like its emaciated, I mean yeah and they played the way their emblem looked,” said Pat of the even older Broncos logo that featured a orange bucking horse with a football player in an orange uniform riding him.

Taylor delivered that update.

“That’s what he came up with. The stallion, the power,” said Pat.

Taylor had one day sketched the now iconic D and sent the idea to the team.

Pat says her artist father was a humble man.

“He was always creating,” she said.

For what could be considered one of his greatest creations, Taylor received that letter from the team, a shirt, hat and two tickets in the south stands for a game against the Kansas City Chiefs. Tickets that Taylor never used.

“They never just called him up and said this is great, and I think that’s all he was really hoping for,” Pat said.

Never truly recognized, Taylor died in 1993.

But as the Broncos take the field Sunday, and thousands in the stands still sport that old Denver D, Pat knows her dad’s legacy lives on.

“That’s kind of a spokesperson to me — that D. That’s my dad,” she said.

The Denver D isn’t the only logo Ed Taylor is credited with. He also designed Freddie the AF Falcon, the logo for the old Colorado Colts and the National Western Stock Show Bull among many others.

It’s just something he did in his spare time.

Pat says she hopes someday her father is inducted into the Broncos hall of fame because she says the logo is the history of the team.

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