Top Prime Day deals under $100
Although many people leverage Prime Day for deep discounts on big-ticket items, there is no shortage of deals under $100. By our early estimates, these bargains are shaping up to be the bestselling products of the mega sales event.
From affordable tech to popular branded apparel, Prime Day shoppers have thousands of budget-priced deals to choose from. Some of the hottest offers we’ve seen so far are on Levi’s jeans, air fryers and premium hair products. Even the baby and kids category has a range of deep discounts today, particularly on baby monitors and toys.
Because prices and availability on Prime Day deals are subject to change today — especially with so many deep discounts on already affordable items — we’ll update this list frequently to keep you up to date. We organized this $100 and below roundup by popular categories so you find what you’re looking for quickly.
Last updated: 6 p.m. PT
Trending deals under $100 from Samsung, Braun and other top brands
Kohler Puretide Toilet: 52% off
This bidet seat is easy to install and operate, making it one of the most user-friendly options on the market. It has a few customizable settings so you can enjoy a personalized spray experience.
Redken All Soft Shampoo: 30% off
The bestselling Redken shampoo nourishes overstressed hair and leaves it shiny and silky. It’s a particularly popular formula among people who use heat styling tools and want to minimize long-term damage and dryness.
Amazon Echo Show 8: 42% off
The Echo Show 8 has an optimized touchscreen and improved camera for high-quality video calls and streaming. It’s also a top choice for a smart home hub and integrates seamlessly with other Alexa devices.
Braun Electric Hand Mixer: 30% off
A true workhorse of a mixer, this powerful Braun model has nine speeds and can combine even the thickest ingredients. It has the brand’s signature craftsmanship, which means it withstands the test of time.
Samsung Galaxy Buds Live: 53% off
With up to 29 hours of playback time, these Samsung wireless earbuds are suitable for all-day use. They’re compatible with most iOS and Android devices, and users can make the most of their listening with the Galaxy companion app.
Get the most out of your TV with an Amazon Fire TV Stick which includes access to favorite streaming services such as Netflix, Prime Video, Disney+ and Peacock. Stream music, watch sports and enjoy all your favorite subscriptions at the click of a button.
Combine style and smart technology with these Ray-Ban smart glasses. Access functionality such as video recording, make phone calls using voice control, or control your device audio with a light touch of the frames.
With a teeth whitening pen and LED light tray, this powerful at-home teeth whitening kit provides overnight results and professional-level whitening over repeated use. One gel pen is included and the LED mouth tray is rechargeable.
This multi-tasking steam cleaner can remove up to 99.9% of germs and bacteria from your floors and above-floor surfaces. It can produce steam in less than a minute and has a removable water tank for refills at the sink.
23andMe Health + Ancestry: 50% off
Learn about where you come from and gain key insights into your health with this at-home DNA kit. It requires just a saliva sample and provides a detailed report on your health and ancestry in six weeks.
This electric fondue pot can take your dinner parties to the next level. The elegant brushes stainless steel design looks impressive on your table, and the nonstick, dishwasher-safe interior allows for easy cleanup.
LEVOIT Air Purifier: 30% off
Made by the best-selling air purifier brand in the U.SThis air purifier features a 3-stage H13 True HEPA filter that can trap dirt, dust, pollen, pet dander and more. It only operates at 25 decibels, so you can even sleep with it on without being disturbed.
With built-in Alex, these smart glasses allow you to make phone calls, listen to music and podcasts, control your smart home devices and more hands-free. They’re lightweight and comfortable but offer up to two hours of talk time, media playback and other Alexa interactions.
This no-stress heat press allows you to transfer photos, text and more to nearly any fabric item. It heats up in just two minutes and takes only 60 seconds to transfer your design.
This kit includes 68 tools and accessories. Many said they were impressed with the drill’s power. The 11-position clutch is an ideal way to prevent screw stripping.
The crevice tool is great for reaching tight spaces. It features a detachable hand vacuum for added versatility. It’s available in blue and white.
19 discounts that caught our eye
- Now 31% off, the Schwinn Balance Toddler Bike is at one of the lowest prices ever.
- This Ninja Professional Blender is a real deal at $69.95.
- Pick up the Signature Design by Ashley Bonell Firm Hybrid Mattress for only $99.47.
- Hit the water in style with 40% off the Intex Explorer Inflatable Boat.
- Provide hours of fun for the kids with the LOL Surprise JK Queen Bee Doll at just $11.49.
- Now 59% off, the Cuisinart PerfecTemp Programmable Coffeemaker is a top deal.
- Get the Adidas Men’s Lite Racer Running Shoe with 25% off today.
- Stream your favorite shows with the Amazon Fire TV Stick Lite, now only $11.99.
- For those who enjoy paddling trips, this Intex Challenger Kayak is available for 45% off.
- Score this LOL Surprise Queens Doll for less than $7.
- Grab a pair of Beats Studio Buds for 33% off.
- This Greenworks Cordless Leaf Blow is just $76.41.
- This Razer DeathAdder V2 Gaming Mouse is a steal at 57%.
- This set of two Instant Pot Mesh Steamer Baskets is just $17.42.
- This Sceptre 24-Inch Professional Thin 75 Hz 1080p LED Monitor is 27% off and has an ultra-slim profile that fits on most desks.
- Score 80% off this Meta Portal Smart Video Calling Touch Screen Display for all your video call needs.
- If you’ve been interested in sous vide cooking, you can get the Instant Pot Accu Slim Sous Vide Precision Cooker for 30% off.
- Prime Day is an excellent time to stock up on essentials. You can get the Gillette Men’s Razor with Exfoliating Bar for 32% off.
- The Eufy HomeVac is a lightweight vacuum that’s great for hard-to-reach spaces. It’s currently 40% off.
Home and kitchen markdowns from Ninja, Sodastream and more
This entry-level air fryer has a redesigned fryer basket that maximizes usable space so you can add more food to each batch. It scores extra points for simple operation and a sleek, modern design.
Instant Pot Vortex Plus Air Fryer: 38% off
This 6-in-1 air fryer has a capacity of six quarts. The digital touch screen makes it easy to use and the baskets are non-stick and dishwasher safe, making it a popular investment for quick and easy meals for busy people.
The 9-in-1 Ninja Foodi touted as a beginner-friendly model, has several one-touch controls and an easy-to-read LCD panel. It cooks chicken dishes in as little as 10 minutes, making it a popular investment for quick-and-easy meals for busy people.
Improve indoor air quality with this efficient air purifier that removes more than 99% of microscopic allergens, including dander, dust and smoke. It also has a built-in UV-C light that helps keep germs, bacteria and viruses at bay.
Instead of spending big bucks on carbonated beverages, make them at home with this sparkling water maker. It comes with reusable BPA-free bottles and a glass carafe, so it’s an eco-friendly investment, too.
Create your own custom flavors with this home ice cream maker. It does all the work for you, so you only have to freeze the bowl and insert your ingredients to enjoy delicious ice cream or other frozen treats in 30 minutes.
This modern-looking drip coffee maker can brew up to 5 cups at a time, making it ideal for a small household. It doesn’t require paper filters and has a Keep Warm function to keep your coffee fresh.
Magic Bullet Blender: 25% off
This compact countertop blender can blend, chop, mix, whip, grind and more. It’s ideal for individual servings of smoothies and comes with a recipe book for some inspiration in the kitchen.
Honeywell HPA100 HEPA Air Purifier: 55% off
This air purifier can clean the air in rooms up to 155 square feet. It removes up to 99.97% of airborne particles smaller than 0.3 microns with its HEPA filter and has earned Energy Star certification.
Calphalon Coffee Maker: 32% off
This sleek, stainless-steel coffee maker will look great on any countertop. It brews 14 cups of coffee at a time. You can adjust the strength of the brew.
Zojirushi 10-Cup Rice Cooker: 24% off
It’s compact and easy to use. It’s durable, and many people said it was easy to clean.
16 discounts that caught our eye
- It’s wise to pick up the Shark Steam Pocket Mop now that it’s 46% off.
- Get the 11-piece NutriChef Non-Stick Pots & Pans Set at 45% off today.
- We’re surprised the Keurig K-Elite Coffeemaker dropped to a mere $99.99 today.
- Get 30% off the Wockoder Record Player today.
- The Dezin Electric Water Kettle is a steal with a 48% price reduction.
- The Coop Home Goods Original Loft Pillow is a great deal with 20% off.
- The GE LED+ Outdoor Sensor Light Bulbs are a must-buy at 43% off.
- The Swiffer Ceiling Fan Dust, a convenient cleaning tool, is currently 23% off.
- Grab this Keurig K-Slim Single Serve Coffee Maker for 54% off.
- At $48.98, this Victrola Vintage 3-Speed Bluetooth Portable Suitcase Record Player is a steal.
- Upgrade cookware with this NutriChef 13-Piece Nonstick Set for just $47.44.
- You can grab the Primula Burke Deluxe Cold Brew Iced Coffee Maker for 31% off right now and enjoy delicious cold brew at home.
- This Calphalon Slow Cooker with Digital Timer and Programmable Controls is 47% off right now and has user-friendly digital controls.
- Grab this ZeroWater 6-Cup 5-Stag Water Filter Pitcher for 48% off and enjoy great-tasting water from your tap.
- The Amazon Basics Non-Stick Cookware Set is a great way to stock your kitchen with pots and pans. It’s currently 48% off.
- The Cosori Air Fryer has a large capacity and is 17% off during Prime Day.
Tech and gadgets from Anker and Blink
Amazon Kindle: 50% off
If you’re an avid reader, the Amazon Kindle lets you bring your entire library with you. The updated model has a glare-free screen and a built-in front light, both of which make reading much easier on the eyes.
Blink Outdoor Security Camera: 39% off
Harden your home’s perimeter with this wireless outdoor camera, a weatherproof model whose battery lasts up to two years on two AA batteries. The camera is easy to control through the Blink app and has two-way audio so you can interact with visitors.
Anker USB-C Power Bank: $25 off
Power up smartphones on the go with this Anker charging bank, which offers as many as three charges for select models. The travel-friendly option has a durable design and comes with a carry case.
myQ Smart Garage HD Camera: 59% off
Take your garage door to the next level with this smart Wifi-enabled HD Camera that lets you check to see all activity around your garage. The companion app allows you to view footage from your smartphone and offers video storage options.
TP-Link AX1800 WiFi 6 Router: 30% off
Improve your home WiFi’s speed, performance and capacity with this super-fast router. It supports 4K/HD streaming and allows you to connect up to four times the devices as other routers without sacrificing speed.
You’ll never miss any of the action when playing your favorite games with this wireless headset. It offers up to 30 hours of battery life and a detachable noise cancellation microphone for gaming with friends.
Amazon Smart Thermostat: 30% off
This smart thermostat can help you keep your home comfortable and reduce your energy costs. It’s Energy Star-certified and allows you to control the temperature and settings anywhere via the Alexa app.
Amazon Smart Plug: 48% off
Control any outlet in your home with voice commands through Alexa with this smart plug. You set schedules for your lights, fan or other appliances to turn on and even control them remotely when you’re away from the house.
This gaming mouse includes removable weights, allowing you to customize it to your needs. The 11 customizable buttons are ideal for PC gamers. You can customize the RGB lighting.
Asus Mechanical Gaming Keyboard: 31% off
This features a stealth key that instantly mutes all audio and hides all apps. It’s built to last. Cleaning between the keys is straightforward.
14 discounts that caught our eye
- The Kasa Smart Bulb fell to only $10.99 today.
- Keep your food fresh with 20% off the Gavasto Vacuum Sealer Machine.
- Track and find your lost items with Samsung Electronics Galaxy SmartTag+, just $29.99 today.
- Get precise measurements with the Taylor Digital Bathroom Scale at a 41% discount.
- Maintain top hygiene and get 34% off the Secura 500ml Touchless Soap Dispenser.
- At 25% off, the Ring Wired Video Doorbell is one of the best deals we’ve seen.
- The Amazon Echo Dot, now 55% off, is a steal of a deal.
- Now only $59.99, the Blink Indoor Wireless Camera is a great deal.
- Secure your home with Veise Keyless Entry Door Lock for $55.99.
- Score this Blue Yeti USB Mic For Recording And Streaming that you can use right out of the box for 31% off.
- This Razer Firefly Hard V2 RGB Gaming Mouse Pad works with most popular games and is 44% off at the moment.
- Protect your kids when they’re on the internet for 40% off with this Gryphon Guardian Parental Control Router & Mesh WiFi System.
- The R6330 NetGear Wi-Fi Router covers up to 1,200 square feet and is 38% off.
- The Insignia 32-inch Class Smart HD 720p Fire TV is likely the cheapest smart TV you’ll see this year. It’s 44% off for Prime Day.
Deals from Crest, Waterpik and other beauty and personal care brands
The Waterpik Water Flosser is a viable option for people who don’t like traditional flossing. The efficient device uses a powerful yet gentle stream of water to blast away plaque and bacteria around teeth without irritating sensitive gums.
Withings Thermo Smart Thermometer: 31% off
This high-precision, no-touch forehead thermometer is a popular investment for homes, offices and child care settings. It logs readings from multiple users and automatically syncs to the companion app, which earns high marks for its user interface.
If you’re in the market for a versatile palette, this Urban Decay collection has six neutral shades of browns and taupe for a warm and natural finish. Shades include both matte and shimmer pigments and the palette is travel-sized for convenience.
This extensive palette has all the shades you need to pull off any look, from a neutral “barely there” daytime look to full glam. Choose between matte and shimmers in the palette across a range of bold, vibrant shades.
Instead of spending big bucks on teeth whitening at the dentist’s office, whitening strips are affordable and convenient alternatives. The at-home treatments, which are comfortable to wear, leave teeth a couple of shades brighter and whiter.
A versatile investment, Revlon’s all-in-one hot air brush that earns high marks for big results. It smooths and detangles hair, and it takes the hard work out of styling bangs and layers.
LANEIGE Lip Sleeping Mask: 30% off
This luxurious leave-on lip mask delivers moisture and antioxidants to your lips while you sleep. It’s available in several scents and is hydrating enough to banish chapped lips in just 8 hours.
Perfect your cat eye with this waterproof liquid liner. It dries quickly and doesn’t smudge, so it can last all day. The micro tip allows for precise application, too.
This silicone cleansing device vibrates 7000 per minute to deep clean your pores, but it doesn’t have harsh bristles that can irritate sensitive skin. You can also use it to massage serums and moisturizers into the skin for better absorption.
Braun Epilator Silk-epil: 40% off
This epilator can remove hairs four times shorter than waxing for smoother skin, but you can also shave and trim with it. It’s 100% waterproof for use in the shower and can run for 50 minutes on a single charge.
Panasonic Nanoe Salon Hair Dryer: 37% off
It includes multiple nozzle attachments for added versatility. It features two speed settings and three heat settings. Many were impressed by how quickly it dried their hair.
18 discounts that caught our eye
- The Hum by Colgate Smart Electric Toothbrush is now $34.94.
- Pick up the popular Paul Mitchell Pro Tools Express Curling Wand for 30% off today.
- Get 20% off the moisturizing Sigma Beauty Kismatte Lip Trio.
- Pick up some spare razor blade refills—get Gillette Venus Deluxe Smooth Swirl Blade Refills at a 30% discount.
- Get the popular BaBylissPRO Nano Titanium Hair Dryer for $75.99 today.
- Amope Pedi Perfect Wet & Dry Foot File finally dropped to $40.49.
- At 35% off, it’s hard to pass up the Conair Jumbo And Super Jumbo Hot rollers.
- The PMD Clean Mini Smart Facial Cleansing Device is now only $41.40.
- This Amika Perk Up Dry Shampoo is available for 30% off.
- Take your oral hygiene to the next level for just $59.99 with this Oral-B Pro 5000 Smartseries Electric Toothbrush.
- Score the MANSCAPED Lawn Mower 4.0 for 30% off.
- The Burt’s Bees Pregnancy Skin Care Gift Set is only $17.
- Get a great deal on the Obagi Professional C Serum at 35% off.
- Grab this Perricone MD No Makeup Lipstick Broad Spectrum for a sheer wash of color at 30% off.
- This Dermablend Smooth Liquid Camo Foundation for Dry Skin leaves is 30% off and is safe even for sensitive skin.
- This INFINITIPRO by Conair Cool Air Curler is on sale for 49% off and features ceramic-coated plates to protect your hair.
- The MoroccanOil Smooth Style Ceramic Heated Brush is 30% off during Prime Day.
Apparel and accessories from Levi’s and Under Armour
This timeless jacket is a seasonal staple that coordinates well with most pieces, including leggings, dresses and even slacks. It features signature Levi’s styling and details and gets progressively softer with wash and wear.
This newer version of the bestselling Under Armour tee is now available in both regular and big-and-tall sizes. The breathable tee, made with soft and lightweight polyester, is a workout and loungewear favorite.
Vera Bradley Women’s Twill Tote Bag: 29% off
This classic tote from a much loved brand is perfect as a commuter bag or everyday carry all. It’s compact but spacious enough to carry the essentials and is available in multiple colors and patterns.
These comfortable sweatpants have an elasticized waist with a drawcord that lets you customize the fit. They have side-seam pockets for carrying your essentials and are machine-washable for easy cleaning.
Made of a soft polyester/spandex blend, this skirt has plenty of stretch to provide a comfortable fit. The high-waist design provides coverage for the stomach, while the high-low cut shows off just enough of the legs.
These cotton blend pants offer just enough stretch for a comfortable fit, while still providing a classic, polished look. They have a zippered fly with a button closure and feature side pockets and button-through back pockets.
This faux leather handbag has a dome shape to provide a roomy interior compartment for all your essentials. It comes with a removable crossbody strap and features gold-tone metal hardware for an elegant look.
Betsey Johnson Women’s SB Pump: 66% off
These striking pumps are perfect for an evening out. They feature a flattering pointed toe and rhinestone detailing on the heel and toe. You can choose from three color options.
Levi’s Men’s 511 Slim Fit Jeans: 40% off
These classic jeans are durable and stylish. They’re available in 45 colors. They’re machine-washable and comfortable.
Guess 45MM Stainless Steel Watch: 35% off
This has a built-in date window and a stopwatch feature. It makes an excellent gift for those who love wristwear. It’s heavy but light enough to wear comfortably.
10 discounts that caught our eye
- At $32.79, it’s a great time to buy the Columbia Women’s Switchback Jacket.
- The Marmot Women’s Jena Jacket is now 30%, dropping the price down to just $140.
- The Adidas Men’s Standard Essentials Big Logo Hoodie is only $33 after 40% off.
- Keep cozy with 63% off this Columbia Men’s Full Zip Fleece Jacket.
- Get the Timberland Men’s Leather Passcase Wallet for $9.49 today.
- This Coach Metallic Mini ID Skinny Credit Card Holder is available with 20% off today.
- This Alex and Ani Expandable Crystal Paw Prints of Love Bangle is a must-have for all pet lovers at 61% off.
- This Levi’s Unisex Classic Knit Cuffed Beanie is available for only $7.56.
- Score this Jessica McClintock Gwen Ball Mesh Ring Wristlet for 67% off.
- The Crocs Unisex Tie-Dye Clogs are 40% off during the sales event.
Baby and kids brands with deals on toys, games and apparel
Mustela Gentle Cleansing Gel: 40% off
This sensitive skin-friendly formula for babies is infused with nourishing ingredients, including avocado and vitamin B5. It only requires a couple of pumps to lather up, and it rinses off easily without leaving any residue.
This affordable set, made with 100% cotton, includes coordinating tops and bottoms, featuring fun designs and bright colors. Each piece holds up well to plenty of wear and offers the most bang for your buck.
Drive the car of your dreams in this Hot Wheels game and race around dozens of challenging tracks with razor-sharp turns. Besides single- and two-player modes, you can always play with up to 12 other people online.
Kids can enjoy hours upon hours of imaginative play as a veterinarian with over 24 realistic pieces, including a stethoscope, thermometer and bandages. All pieces pack neatly inside a soft carry case.
Kids can enjoy hours upon hours of dress-up play with these wooden Minnie Mouse and Daisy Duck dolls. With 40+ pieces, the magnetic outfits can easily be applied by kids as young as three for hours of entertainment.
This swing seat doubles a portable bouncer, so you can move around while still keeping an eye on your little one. It offers six swing speeds and plays classic music to help soothe baby throughout the day.
Play-Doh 24-Pack Modeling Compound: 31% off
This Play-Doh set contains all the colors your children could possibly want. Each can contains 3 ounces and has easy-to-open lids, so little hands can do it on their own.
Your kids will get a kick out of taking their lunch to school in this leak-proof bento-inspired lunch box. It features two kid-friendly latches and boasts a drop-free design that prevents breakage if you have an active little one.
This 524-piece Iron Man building set can provide hours of entertainment for kids aged 7 and up. In addition to the Lego blocks, it includes a posable Igor Suit with minifigure and robot figures, so children can play even after they’ve assembled the set.
This educational toy teaches kids over 100 vocabulary words. It includes five activity pages and is compatible with numerous expansion kits. Many said their children loved playing with it.
12 discounts that caught our eye
- The Amazon Echo Glow dropped in price to only $16.99.
- Pick up the Exploding Kittens Card Game for 30% off today.
- Now 27% off, the Tommee Tippee Advanced Bottle Warmer is a bargain.
- Save $60 off the Kindle Kids today, which drops the price down to $49.99.
- The Barbie Cook ‘n Grill Restaurant Playset is currently 44% off for a limited time.
- Kids can sing their hearts out for only $39.99 with the Kidzlane Kids Karaoke Machine.
- Dress up an American Girl doll with the Zita Element 24-Piece Clothing and Accessories Set for just $24.63.
- Pick up this Mountaintop Kids Backpack at 20% off as an elementary school bookbag.
- Roll around town in style with the Century Stroll On Lightweight Stroller at just $97.49 today.
- Grab this Summer Infants 3Dlite Convenience Stroller for just $79.99.
- This Bentgo Kids Prints 2-in-1 Backpack & Insulated Lunch Bag is a great value at 44% off.
- This Baby Einstein Neptune’s Ocean Discovery Activity Jumper is an excellent toy for young children. It’s currently 30% off.
Click here for more deals this Prime Day.
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Sian Babish writes for BestReviews. BestReviews has helped millions of consumers simplify their purchasing decisions, saving people time and money.
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