DENVER -- It's New iPhone Day... at least, for those of you that don't mind waiting hours in line.
The new iPhone 6 and iPhone 6 Plus hit stores Friday, with Apple fans around the world camping out in line to become some of the first owners of the new devices.
Rene Ritchie who blogs about the iPhone on imore.com said this years' new model has gotten a lot of attention because of a new design and larger sizes.
"As much as its still an iPhone, it's an all new iPhone so you have the comfort of getting what you know, but something new and different at the same time," Ritchie said.
In New York City, nearly 1,000 people were already in line by around 9 p.m. Thursday evening -- a line that spanned several city blocks. In Hong Kong, the line started around 5 p.m. Thursday, and grew to include customers who had flown in from India, China and the United Kingdom just to make their purchases.
Sales started with a literal bang in Australia, where a young man at the head of the line outside a Perth store unboxed his new iPhone 6 on live TV, only to drop it to the pavement. (Onlookers gasped, though the device reportedly survived the fall just fine).
"It's really amazing to see all the people showing up," Ritchie said.
The new phones became available for pre-order last Friday, with Apple selling a record 4 million in 24 hours.
Apple said demand for the devices "exceeds the initial pre-order supply," though additional phones were available to walk-in customers at certain Apple Stores on Friday.
CNN contributed to this report.