DENVER -- Several months after Congress voted down gun control legislation, the White House is pushing out new Internet ads that feature families of Colorado shootings to urge lawmakers for new action.
The campaign, slugged as "What Will It Take", features families of both the Aurora theater shooting and Columbine High School massacre. On Twitter, the ads encourage Americans to sign an online petition to support gun violence prevention.
"You have to remind people to stay focused, we haven't addressed this issue of gun violence very well in this country," said Tom Mauser, a longtime gun control advocate and father of a Columbine shooting victim.
Mauser is featured in the ad, seen here:
He's holding a picture of his son that was taken over the past weekend. The White House also released similar pictures mentioning the need for gun control after Newtown and Virginia Tech.
The National Rifle Association also took to Twitter late Wednesday to urge it's members to stay involved in protecting the rights of gun owners. In a tweet the group writes: "Please contact your elected officials and urge them to protect our constitutional right to keep and bear arms"