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LOS ANGELES — It says a lot about the massive star power of NFL quarterback Aaron Rodgers that his baby brother was able to become an overnight sensation after merely being announced as a contestant on “The Bachelorette.”

As a surprise to no one, Jordan is now one of JoJo Fletcher’s final two suitors, with rumors all pointing to him as the winner.

The problem is that Fletcher and Rodgers appear to have different definitions of “winning.” She wants a dedicated, faithful and beloved fiance and he wants to be famous.

More from Zap2it: ‘Bachelorette’ hometown dates: Who is Luke Rodgers?

Throughout this cycle of “The Bachelorette,” Jordan Rodgers constantly reiterated the fact that he is not riding his brother’s coattails and is not privileged because of Aaron Rodgers’ MVP career.

He finally revealed on the show that he and his brother don’t even talk. Then it was evident during the hometown date that Rodgers’ entire family doesn’t speak to the Green Bay quarterback.

Jordan Rodgers and JoJo Fletcher 'The Bachelorette'

So what happened?

Jordan Rodgers’ coy answer was “He doesn’t approve of my lifestyle,” gave little information, and while he warned Fletcher that his family doesn’t like talking about the middle brother, similar coy statements about the estranged relationship filled the entire hometown visit.

“The past year or two, his brother hasn’t been a part of his life,” and “He really misses Aaron, but doesn’t like talking about it.”

The producers added two empty chairs at the dinner table to drive home the fact people were missing for the hometown date. And Aaron Rodgers is noticeably absent from every recent family photo brothers Luke or Jordan post on social media.

The rift seems to have begun in July 2015, when a longtime mutual pal of the Rodgers brothers, Francis Blay, got married. According to, Aaron Rodgers was supposed to be a groomsman but bailed at the last minute.

In fact, he didn’t even bother to show up, prompting Luke to post pictures on Instagram with the not-so-subtle hashtag messages “#realfriendshowup” and “#realfriendsneverforgetwheretheycamefrom.”

People can only speculate to the reason why Aaron Rodgers was forced to miss his buddy’s wedding. No one has yet gone on the record to explain his mysterious absence.

But rumors have fingers pointing at Rodgers’ girlfriend, actress Olivia Munn. The last straw for Rodgers’ parents seems to be when Munn went on Bravo’s “Watch What Happens Live” and broadcast details about Rodgers and Munn’s sex life to the world. Since then, Munn has never been seen at the same Green Bay games as Rodgers’ parents.

Firming up the distance between Rodgers and his family seems to be one of Jordan Rodgers’ ex-girlfriends, Brittany Farrar. The personal trainer, who continues to be extremely close with Munn, publicly bashed Jordan Rodgers for cheating on her.

Farrar took to Instagram to speak her truth after Jordan Rodgers confided to Fletcher on “The Bachelorette” that they broke because of his zoom-like focus on his nonexistent football career.

“The Bachelorette” bringing a spotlight to the family drama can’t be helping the situation. It’s also not quite fair to pin all the blame on Aaron Rodgers.

If Aaron Rodgers is frustrated that his brothers are constantly using him, only ever hitting him up to piggyback on his hard-earned success, there definitely might be some validity to that. Luke Rodgers constantly uses his famous brother’s mug to promote his Pro Merch fan sports clothing brand.

However, the last time Luke Rodgers posted a real photo of himself and Aaron hanging out together was more than four years ago.

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Churchill Downs.

A post shared by Luke Rodgers (@thelukerodgers) on

Aaron Rodgers has finally broken his silence on Jordan Rodgers’ new-found fame, telling WISN sports, “I haven’t seen the show to be honest with you, so it hasn’t affected me a whole lot.”

With a more pointed message directed at his brother, Rodgers said, “I’ve always found it a little inappropriate to talk publicly about some family matters, so I’m just — I’m not going to speak on those things, but I wish him well in the competition.”

One can’t help but feel the sarcasm upon hearing the NFL quarterback using the term “competition” while referencing his brother’s chances on the reality TV dating series.

And there really isn’t a clearer way to say “screw you” than claiming he hasn’t taken time to watch his brother’s weekly starring role on one of the most-watched shows in America.