Remember the tribute to moms advertisement from the 2012 Olympics in London? Get ready for another round of ads sure to bring a tear to your eye thanks again to Procter and Gamble.
The theme of the first ad in this series, entitled “Pick Them Back Up,” features Olympic moms picking their sons and daughters back up at various points throughout their lives.
P&G’s campaign as a whole is called “Thank you, Mom,” and also contains a series of stories called “Raising an Olympian.” One of those stories centers on Vail’s own Lindsey Vonn and her mother, Linda Krohn, even though Vonn has since opted out of this year’s Olympics with a knee injury.
The Winter Olympics begin on February 7 in Sochi, Russia..