Crayola announces new color crayon after retiring dandelion from box of 24

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EASTON, Pa. -- Crayola is retiring the yellowish dandelion crayon from its rainbow of colors.

The company had plans for a big announcement Friday about which crayon would be pulled from its classic box of 24.

The marketing campaign featured an animated crayon named Dan D., going on adventures and enjoying his golden years.

But before Crayola could give dandelion the pink slip, a Target shopper spotted the announcement on a crayon box in the wild and alerted the internet.

Another spoiler: The packaging on the 120-pack, announcing the retirement, says, "Name the new color for a chance to win!"

It’s only the third time that Crayola has retired one or more colors and the first time it's removing one from the box of 24. Maize, raw umber and orange yellow were previously retired.

Crayola said Friday it will replace the dandelion crayon with a color in the blue family. The company gave only two clues about the new color during a Facebook Live event.

The name of the new color will be announced in the summer in a contest for fans. The exact shade of blue in the new crayon will be announced in May, said Melanie Boulden, senior vice president U.S. and global marketing at Crayola.

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