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It’s Denver’s new nonprofit Fishing the Good Fight started by Jennings Hester to help men deal with mental health.

Nearly 1 in 10 men experience depression and anxiety, however, men are four times more likely to die by suicide and make up only 25% of people treated for depression.

Jennings and his team created high-quality hand-tied flies sold directly through the website to benefit nonprofits including Man Therapy, Denver’s People House and others. Following Covid-19, the team will lead fly fishing trips and fly tying classes around the greater Denver area.