WATCH: Did Apple steal band’s video for iPhone 6 keynote?

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DENVER — A band with a long history of creating artistic, visually clever viral videos says Apple ripped off one of their concepts in Tuesday’s iPhone 6 keynote announcement.

OK GO’s video for their song “The Writing’s On the Wall” has been viewed 10 million times and won a Video Music Award for visual effects. The early concept was so impressive that Apple had meetings with the band about collaborating on the project.

But that’s not what happened, band manager Andy Gershon told Bloomberg Businessweek. Apple eventually declined to partner on “The Writing’s On the Wall,” Gershon said, so the band made the video without them.

Now, some five months later, OK GO says Apple’s video “Perspective” is a little too similar to their original idea — the same idea they pitched to Apple in confidential meetings. The band is weighing legal action.

Apple even hired the same production company and director who worked on OK GO’s project, Gershon said.

In the past decade, Apple has been accused of stealing commercial ideas from Lugz boots, the band Postal Service, and several photographers and filmmakers.

Apple declined to comment on the OK GO issue. Watch both videos below and decide for yourself.



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