DENVER -- April is Child Abuse Awareness month and on Tuesday, Gov. John Hickenlooper launched the new statewide hotline where cases of suspected abuse can be reported.
About 51 percent of all adults in Colorado know of a suspected case of child abuse. But only half of those people know the proper steps to take to report that abuse. The hotline will try to change that.
Starting this week, the hotline numbers will appear across the state, from newspaper ads to TV and radio, billboards and on top of gas station pumps. The number has actually been in use since the first of the year, but it's being publicized now.
Most people who report cases of abuse are required to do so by law, including teachers, doctors and coaches.
The program is designed to change that. The state is going to spend nearly $6 million to help get the word out on the campaign.
The hotline number is 1-844-CO-4-KIDS (1-844-264-5437).