Shoppers brave low temperatures, snow for Black Friday sales

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DENVER -- It's the day after Thanksgiving and many Americans across the country are scrambling to their nearest retailer to find the best possible deals on this Black Friday, braving the snow and icy roads to snag deals.

Temperatures were in the single digits early Friday morning and were predicted to only warm to the upper teens during the day, making for a chilly day of shopping.

RELATED: Pinpoint Weather Forecast

But is this national day of shopping as important as it once was?

Last year, foot traffic and total sales were down. According to one TripAdvisor survey, about 20% of respondents said they would plan to shop on Black Friday, 21% during the weekend after Thanksgiving, 31% on Cyber Monday and 5% on Thanksgiving Day.

However, plenty of shoppers were still out and about Friday morning, as the weather wasn’t stopping everyone from looking for a deal.

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