Temperatures were in the single digits early Friday morning and were predicted to only warm to the upper teens during the day, making for a chilly day of shopping.
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But is this national day of shopping as important as it once was?
Last year, foot traffic and total sales were down. According to one TripAdvisor survey, about 20% of respondents said they would plan to shop on Black Friday, 21% during the weekend after Thanksgiving, 31% on Cyber Monday and 5% on Thanksgiving Day.
However, plenty of shoppers were still out and about Friday morning, as the weather wasn’t stopping everyone from looking for a deal.