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Temperatures were in the single digits early Friday morning and were predicted to only warm to the upper teens during the day, making for a chilly day of shopping.
RELATED: Pinpoint Weather Forecast
But is this national day of shopping as important as it once was?
Last year, foot traffic and total sales were down. According to one TripAdvisor survey, about 20% of respondents said they would plan to shop on Black Friday, 21% during the weekend after Thanksgiving, 31% on Cyber Monday and 5% on Thanksgiving Day.
However, plenty of shoppers were still out and about Friday morning, as the weather wasn’t stopping everyone from looking for a deal.
