SEIU Spanish-language ad appeals to Latinos, bashes Romney

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DENVER — Two groups supporting President Barack Obama’s reelection effort have launched a new messaging blitz aimed at Latinos in swing states like Colorado.

A new $4 million ad buy in Colorado, Nevada and Florida may be the largest ever for a Spanish-language spot.

In the ad running in Colorado, Denver Latinos react, in Spanish, to Mitt Romney’s own words — specifically, his quips that “I’m also unemployed”, and “I like being able to fire people who provide services for me.”

“He is making fun of us, of people who don’t have work,” says one Hispanic voter in the ad. “What he’s saying is not fair. I cannot vote for Romney.”


The ad is paid for by Priorities USA, the pro-Obama Super PAC being run by Bill Burton, a top staffer on the President’s 2008 campaign and a former Deputy White House Press Secretary, and by the Service Employees International Union (SEIU).

They say the ad will run through the summer.

Colorado, Nevada and Florida are among a small handful of toss-up states that will decide who wins the White House in November; and all have large and growing Hispanic populations.

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