SALIDA, Colo. — The American Red Cross has apologized for a pool safety poster that was put up at two Colorado swimming pools that some parents consider racist.
The poster, “Be Cool, Follow The Rules,” showed most white children playing properly and most black children misbehaving such as diving and pushing other kids into the pool. It was posted in Fort Morgan and Salida.
When some parents started tweeting about it, the Red Cross said it would remove the posters and create new ones.
One tweet said, “Hey, @RedCross, send a new pool poster to @SalidaRec bc the current one they have w your name on it is super racist.”
The Red Cross apologized for the posters in a statement that was posted online Monday.
“The American Red Cross appreciates and is sensitive to the concerns raised regarding one of the water safety posters we produced,” the statement said. “We deeply apologize for any misunderstanding, as it was absolutely not our intent to offend anyone. As one of the nation’s oldest and largest humanitarian organizations, we are committed to diversity and inclusion in all that we do, every day.
“To this end, we have removed the poster from our website and Swim App and have discontinued production. We have notified all of our partner aquatic facilities requesting they take down the poster. Our organization has emphasized to our partners and on social media that it was absolutely not our intent to offend anyone and apologized for this inadvertent action. We are currently in the process of completing a formal agreement with a diversity advocacy organization for their guidance moving forward.”