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DENVER — Denver Comic Con returns to the Mile High City on Friday for its fifth year at the Colorado Convention Center. This year’s convention is expected to bring in more than 100,000 attendees.

It’s a big deal for promoters, seeing as how they initially started with only 20,000 attendees during the convention’s first year.

“We’re anticipating with our guest lineup this year to surpass that number [100,000] even,” said Tara Hubner with Denver Comic Con.

The convention will feature hundreds of vendors selling games, toys, comic books and clothing. They’ll be located in an area known as Merchant Mesa.

Denver Comic Con will also include an area for artists known as Artists Valley and an educational area for kids called the Pop Culture Classroom.

Hubner is the marketing and communications manager with Pop Culture Classroom. She said a big part of the convention is being more family friendly and inviting kids to be a part of the process.

“We provide over 300 hours of educational program to our attendees. That’s included in the ticket price,” she said. “All proceeds from Denver Comic Con go to support pop culture classrooms educational endeavors throughout the years.”

The three-day passes have sold out. Same goes for single-day passes on Saturday. But day passes for Friday and Sunday are still available. The best place to purchase them is online.

This year’s convention will feature a few big-name celebrities, including comic legend Stan Lee, who is supposed to be in attendance all three days.

For vendors such as James Farnsworth, co-owner of All C’s Collectibles in Aurora, it’s exciting to see the transformation of a comic con. For the longest time, they used to be looked at as “nerdy,” he said. But now they’re a part of pop culture.

“When I was in high school, I did not tell anyone my dad owned a comic book store. Now if I went to high school it would be an amazing thing,” he said.