New program stops junk mail, reduces waste in Fort Collins

Phone Books

Phone Books

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FORT COLLINS, Colo. — The city of Fort Collins is taking action to combat unwanted phone books, catalogs, coupons and credit card solicitations.

It joined with Catalog Choice in June. The company helps residents of the city stop receiving junk mail that they choose to “opt out” of getting.

The idea is to reduce the cost of waste/recycling collection and disposal.

Residents and businesses can sign up for the mail preference program at For more details, visit

Almost 1,000 clients have signed up and the city says that just over a month into the junk mail reduction program, more than 9,000 pounds of solid waste have been reduced at the source.

“The environmental impact of the program isn’t just limited to the amount of paper saved,” says Susie Gordon, senior environmental planner for the City of Fort Collins. “A lot of people don’t think about the carbon emissions that are created, or the amount of water needed during the manufacturing process of junk mail,” adds Gordon.

Once an account is created, customers can also download the MailStop app that makes it a snap to stop junk mail. Simply take a quick smartphone photo of the junk mail you receive using the Mailstop app, and Catalog Choice will take care of the rest. Even if you don’t have regular access to the Internet or a smartphone, you can still participate in the program by calling the City of Fort Collins’ Environmental Services Department at (970) 221-6600.

Staff will provide pre-addressed envelopes that can be used to send customers’ junk mail to Catalog Choice; the company will then process the request to stop receiving unwanted mailings.

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