NEW YORK — NBCUniversal, succumbing to pressure from an array of Hispanic groups, is severing its business ties to presidential candidate Donald Trump.
The Miss USA pageant, scheduled for July 12, will no longer air on NBC. Miss USA and Miss Universe were, until now, jointly owned by NBC and Trump.
“At NBC, respect and dignity for all people are cornerstones of our values,” the company said in a statement. “Due to the recent derogatory statements by Donald Trump regarding immigrants, NBCUniversal is ending its business relationship with Mr. Trump.”
Monday’s announcement follows a similar move by Univision, the Spanish-language broadcaster, last week. Univision decided it would not air Miss USA in the wake of his racially tinged comments about Mexican immigrants.
Over the weekend a large number of Hispanic advocacy organizations urged NBC to do the same thing.
On Monday the National Association of Hispanic Journalists added its name to a growing list of Hispanic groups that applied pressure to NBC. The association is led by Mekahlo Medina, a reporter for NBC’s local station in Southern California.Additionally, more than 215,000 people signed a change.org petition calling for a breakup.
The petition, created by Guillermo Castañeda Jr., called for NBCUniversal to end the pageant airings because of comments Trump made during his presidential announcement two weeks ago.
“When Mexico sends its people, they’re not sending their best. … They’re sending people who have lots of problems,” Trump said in the speech. “They’re bringing drugs, they’re bringing crime, they’re rapists, and some I assume are good people.”
These comments caused a firestorm, leading Univision to dump its telecast of the Miss USA pageant in protest.
Trump is also the face of NBC’s “The Apprentice.” After his presidential announcement, NBC said it would “re-evaluate” Trump’s role on the reality show.In his petition, Castañeda Jr. asked NBC to follow Univision’s lead.