DENVER -- The closing of all Sports Authority stores is raising the question: To buy or not to buy?
The liquidation sale at all stores started Thursday. The sale signs are enticing -- deliberately so.
Margaret and Anna Socols found some deals.
"They are starting summer camp in about a week and I got running shoes for both girls and a new tennis racket,” Socols said.
But a lot of people walked out of the store empty handed. Marketing experts say depending on what you buy, the bargains might not be that big.
"They're going to price just below the competitor but only just below,” said Darrin Duber-Smith, a marketing professor at Metropolitan State University of Denver.
Sports Authority is closing its 463 stores and an outside liquidator is selling off the inventory through August.
"It's a group of folks who are going to try to get the most bang for their buck. They're going to harvest every penny they can get out of the existing inventory," Duber-Smith said.
But inside the store, there are signs saying 10 percent off original price. Duber-Smith asks if that's the original price and what does that mean exactly?
"They probably chose the word original because it's so open to interpretation," Duber-Smith said.
His advice? If you see something specific you really like, buy it now.
"I would because there's no guarantee it's going to be there and chances are you're probably going to get it for less than at one of the competitors," Duber-Smith said.
And if your main goal is a good bargain, wait till the end of the liquidation sale.
"You're going to get really, really good deals at the tail end as long as you're in the market for the goods that are left over," Duber-Smith said.