LONGMONT, Colo. — A December flash mob at Lucky’s Market in Longmont has prompted a substantial rise in donations for a local nonprofit that helps people in need.
In collaboration with St. Stephen’s Episcopal Church, the Silver Creek High School drum line and Rocky Mountain Center for Music Arts singers, OUR Center, which helps the homeless and local residents in need get back on their feet, organized a flash mob to encourage people to contribute monetary donations towards the nonprofit’s programs and raise awareness about OUR Center’s work in Boulder County.
Since the video was uploaded, local videographer Payton Peterson, who filmed the flash mob, told the Longmont Times-Call there has been more than 24,000 views on YouTube and more than 2,000 visits to the OUR Center website.
Edwina Salazar, executive director of the OUR Center, said that $10,000 in donations can be linked directly to the flash mob effort, but adds it may potentially be responsible for as much as $30,000 in recent donations.
“We have no way of knowing if every donation was from that project,” Salazar said. “We do know that it was a highly creative campaign and we are having a more successful year this year.”
Salazar said all donations from the flash mob will go to buy food for those in need.
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