DENVER -- FOX31, Channel 2 News and The Safeway Foundation are proud to announce that viewers and shoppers donated $442,429 to the Support the Shield donation drive during the point-of-sale campaign launched on April 5, 2018.
This brings the overall total for the FOX31 and Channel 2 Support The Shield campaign since February to more than $680,000 for local law enforcement and their families.
The Colorado community was saddened by the loss of three deputies in the span of five weeks in early 2018, and FOX31 and Channel 2 responded by launching Support the Shield, a phone bank and campaign that raised over $240,000 for Shield616, a non-profit organization that provides protective gear for the police community.
That campaign elevated to a whole new level on April 5 when The Safeway Foundation joined in to encourage Safeway shoppers to be able to donate at check-out at more than 100 Safeway locations across Colorado.
Since early April, customers have been able to use the credit card pin-pad to select donations of $1, $3 and $5 or round up their purchase to donate. Thousands of people joined in.
These generous donations are being handled and distributed by Safeway Foundation. 100 percent of donations collected will be dispersed to two organizations: Shield616 and C.O.P.S. (Concerns of Police Survivors).
Donations collected for Shield616 will go directly to supplying local officers with the finest protective gear possible at no cost to them.
All donations collected for C.O.P.S will go towards providing support to local families of fallen officers through the various programs and assistance they offer.