BOULDER, Colo. -- Thousands of people made their to Boulder for the annual Ironman competition Sunday.
The triathlon is helping several small businesses and local restaurants as it boosts the economy.
In a city that hangs its hat on healthy, it only makes sense that those coming here to compete are some of the best athletes in the world.
Ironman is a triathlon of giant proportions: 'Swim 2.4 miles, bike 112 miles, run 26.2 miles- BRAG FOR THE REST OF YOUR LIFE," race organizers say on their website.
Nearly 3,000 competitors and thousands more of their energetic fans lined the streets of Boulder.
For places like the Boulderado hotel, it's an event that’s good for business and that enhances the feel of this community.
The race, said to be one of the largest in the world, extends from the Boulder Reservoir to the Pearl Street Mall -- making traffic almost as tough as the course itself.
As the town embraces the quest for distance racing glory, the athletes embrace a town that celebrates everything these Ironmen and women stand for.
The winner was Clay Emge from Texas who finished in 8 hours, 45 minutes.
But this isn’t over -- the athletes will continue crossing that finish line up until midnight.
Residents supporting this race say the atmosphere gets even more energetic as the night goes on.