DENVER -- State authorities will begin cracking down on distracted driving in an attempt to save lives.
The Colorado Department of Transportation is flashing signs along highways that read "Get your head out of your apps." The message is part of a serious effort to reduce traffic deaths.
Last year, 480 people died on Colorado roads, with 142 a result of driving under the influence. But texting and other distractions are building a new category of deadly dangers.
“We're taking on distracted driving and we're adding it to impaired driving," Colorado State Patrol Chief Scott Hernandez said. "We will never let go with our efforts with impaired driving and distracted driving from this day forward.”
Starting Friday, the Colorado State Patrol and other law enforcement agencies will be targeting distracted drivers. Colorado joins 35 other states setting a goal of zero deaths on roadways in the coming years.