IRVINE, Calif. -- First it made Doritos taco shells, now Taco Bell has unveiled a fried egg Naked Egg Taco.
It's filled with potatoes and cheese, with the egg on the outside as the shell, and launches nationwide on Aug. 31.
Taco Bell will give fans an early chance to try it out beginning Thursday with brunch-esque "Bell and Breakfast" events.
The events will kick off in New York on Thursday and will continue at Taco Bell restaurants in Laguna Beach, California (Aug. 25), Austin, Texas (Aug. 26), and Chicago (Aug. 27).
Reservations are available exclusively through OpenTable and additional seatings will be released in the days before launch.
Fans unable to score a seat are encouraged to follow along on Twitter using the hashtag #NakedEggTaco.
The taco is available for a limited time a la carte for $1.99 or in a breakfast combo that includes a coffee or medium drink, and two Cinnabon Delights or a hash brown for $3.99.
For the more modest, it is also available "dressed" in a gordita flatbread.
— Taco Bell (@tacobell) August 15, 2017