CONIFER, Colo. -- A 30 minute video showcasing atrocities in Uganda is getting international attention, and the charity responsible for the film is in Colorado to share their message.
Representatives from the U.S. activist group "Invisible Children" will be speaking at Conifer High School Friday at 6 p.m. in an effort to spread awareness about guerilla leader Joseph Kony and his so-called "campaign of terror."
The group's message has gone global thanks to social media and the viral documentary "Kony 2012."
"It is better when you kill us," says Jacob, a Ugandan teen who was abducted by Kony. He is featured in the video posted on YouTube.com. "And (if) you can kill us, then kill us."
Tens of millions of people have seen his compelling story.
Invisible Children made the documentary to jump-start the effort "Kony 2012." The video calls attention to the atrocities in Uganda committed by Joseph Kony and the "Lord's Resistance Army."
"They used the most brutal methods of killing people," says Rosebell Kagumire, a senior editor with ISIS-Women's International Cross-Cultural Exchange. "They raped women, they forced children to be child soldiers."
According to Dr. Fredrick Golooba with Overseas Development Institute, awareness is critical.
"I think it's a good thing that people out there in the world know what happened in northern Uganda," Golooba says.
A message echoed throughout the film is to "make Kony famous" in order to bring him to justice.
"Kony's not killing people in Paris or in New York," says Luis Moreno-Ocampo, chief prosecutor for the International Criminal Court. "Kony is killing people in the central African republic. No one cares about him."
But now the message is all over Facebook and it's trending on Twitter. Even the Obama administration has weighed in.
"We congratulate the hundreds of thousands of Americans who have mobilized to respond to this unique crisis of conscience," says White House Press Secretary Jay Carney.
The scale and the speed of the campaign is unusual. The film's running time is about 30 minutes, much longer than most YouTube sensations, and the sound bites are haunting.
Even the filmmaker's young son, who makes an appearance in the film, recognizes tragedy when he sees it. He simply says "that's sad."
The film has gone viral, but many say there is much more work that needs to be done.
"The solution to this is not just arresting Joseph Kony. There are all kinds of other things we need to do," says an unidentified source.
Others say parts of the video are misleading because Kony fled Uganda in 2006. Their fear is the added attention may actually help Kony evade capture