Boulder company gets Obama to play with ‘robot-ball’

Sphero robot-ball

Sphero robot-ball

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Data pix.

BOULDER, Colo. -- If you want your product or device to get noticed, who better than to associate that product with than the President of the United States?

The plan worked for 5 Guys Hamburgers in Washington D.C., where Obama would take reporters while campaigning back in 2007. The burger joint has grown by leaps and bounds since Obama began dining there.

Now, a Boulder company that makes a robot-ball, which can be controlled by your smart phone, could find the same success. That’s because the President actually got some ‘hands-on’ time with what Orbotix calls its Sphero robot-ball.

“How cool is it that the President played with our device?” Asked marketing rep, Damon Arniotes. “We saw where Obama was going to visit on the Hill and put ourselves in line. When we got picked to shake hands, we knew we were in there!”

The brain-child of two robot builders—Ian Bernstein and Adam Wilson—knew they had something big when people began telling them about apps they had made for their device even before product began shipping at the first of the year.

“Our device is amazing!” said co-inventor, Wilson. “How neat is it that the President likes to play with robot-balls as much as we do!”

The device sells for about $130… the apps are free. There are even plans to have an app-in in Boulder where inventors can show off their apps that can be used with the robot-ball.

If you have one of the devices hit me back @ : Let us know what you think of the home-grown device.

You can learn more about Sphero at

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