Sponsored Content by J.Jill

Over the course of the last year, women’s clothing brand “J.Jill” set out to better understand what women want from fashion. As a result, J.Jill has launched their “Welcome Everybody” campaign, a fully inclusive experience meant to celebrate the totality of women everywhere. GDC spoke with folks from the J.Jill team to learn more about why an initiative like this hold great importance to the brand.