MIAMI — Burger King is using its competitor’s own restaurants as part of a devious new promotion.
Business Insider reports the Burger King app will recognize the user’s location as being at a McDonald’s and unlock the penny deal.
After placing an order for the Whopper, the app will “detour” the customer away from McDonald’s and navigate them to the closest Burger King so they can pick it up.
“Order a Whopper for a penny only “at” McDonald’s with the BK app,” Burger King wrote on Twitter. “(Y)es, you read that right. drive near a McDonald’s and use the BK app. no need to go to their drive-thru. get yours before December 12th.
The deal started Tuesday and goes until Dec. 12.