‘Pivot to Colorado:’ Campaign encourages California tech workers to move to Denver

DENVER — A campaign launched earlier this year is encouraging California workers to move to Colorado.

But there’s more to the story.

Pivot to Colorado is a campaign created by The Colorado Technology Recruiting Coalition, an alliance among nine of Colorado’s top tech companies to try to recruit some brilliant tech minds from Silicon Valley.

It is so clear about its approach that its website states “this is a poaching strategy” and mentions Colorado’s open tech jobs and booming economy.

It uses billboards on places such as public transit and digital marketing to get their point across.

The campaign is dedicated to “bringing world-class tech talent from outside the state to come work and play in Denver’s thriving tech industry,” according to a Facebook page.

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