DENVER -- The Rockies are doing something they haven't done in 23 years.
The Rockies are in first place in the National League West in September.
Fans are packing Coors Field as the team eyes their first division title. That means businesses in Lower Downtown are reaping the rewards.
At the nearby Blake Street Tavern, business is up 15 percent this summer. In recent weekends when the Rockies are playing at home, it's been up as much as 25 percent.
The Blake Street Tavern is expecting September to shatter its all-time sales records.
"Absolutely, hands down, it will be our best month," owner Chris Fusereli said.
Street vendors near Coors Field are also seeing huge sales. Joel Watkins has operated a hot dog stand a block away from the stadium for the past 23 years.
He says business usually slows down in September. That's not the case this year.
"We can hear the roar from here and we have a little transistor radio we listen to," Watkins said.
The Rockies are one of just a handful of major league teams that have seen attendance rise in recent years.
The team ranks sixth out of all Major League Baseball teams for attendance. That's up from eighth place last year.
An average of almost 39,000 fans have visited Coors Field for games this season.AlertMe