DENVER — Colorado’s Own Channel 2, Tribune Broadcasting’s Denver CW affiliate, made impressive gains in the May ratings period, including double-digit growth in the morning and 4 p.m. news.
From May 2016 to May 2017, Channel 2 News “Daybreak” grew 11 percent to beat KMGH and KCNC from 6 a.m. to 7 a.m.; Channel 2 News at 4 p.m. grew 61 percent to beat KMGH; and Channel 2 News at 7 p.m. grew 11 percent to beat KMGH at 6 p.m.
This growth is a trend for KWGN over the past several months.
In the key adults 25-54 demographic, the November 2016 to May 2017 Monday to Friday ratings for Channel 2 “Daybreak” grew by 25 percent; Channel 2 News at 4 p.m. grew by 24 percent; and Channel 2 News at 7 p.m. grew by 2 percent.
“Exciting things are happening at Channel 2 News with the launch of our new Colorado set and the return of veteran anchor Ernie Bjorkman,” said Joan Barrett, vice president and general manager of KWGN-TV. “We are very pleased to see such a positive and immediate growth for the new Channel 2 News.”
November through May, the combined ratings for all Channel 2 newscasts increased 17 percent. In the same period, KMGH newscasts decreased 17 percent, KCNC newscasts decreased 12 percent and KUSA newscasts decreased 3 percent.
“Viewers are recognizing that this is a newscast by, for, and about Colorado,” said Holly Gauntt, news director of KWGN-TV. “Channel 2 News is Colorado’s first newscast, and it’s still the most unique.”AlertMe