DENVER -- The 111th National Western Stock Show opened Friday.
With it's humble beginnings as a show for stockmen and ranchers, it's now a $100 million moneymaker for the Denver metro area.
"In 2016, we had about 686,000 visitors," livestock coordinator Clancy Anderson said.
But before the hundreds of thousands of visitors check out one of the 29 rodeos in 16 days, more than 17,000 animals need to move in.
"Although stock show officially kicks off on Jan. 7, we started rolling in the livestock around Jan. 2," Anderson said.
The Super Bowl of stock shows brings in 50 semitruck loads of comfy pine shavings, 14 truck loads of straw, and tons and tons of feed. And what goes in, must come out.
At the end of the show, more than 65 semitrucks will be hauling away fertilizer.