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With Sniagrab gone, Ski-Rex is new top dog

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DENVER -- Snow on the mountain or not, Labor Day weekend has been the unofficial kickoff to the Colorado ski season for years.

"Sniagrab," that's bargains spelled backward, was the brainchild of retail king Jerry Gart in 1962.

But everything comes to an end, like Sports Authority, and that might have just awoken a sleeping giant.

Enter Colorado Ski and Golf's Ski Rex.

"Ski Rex is the biggest ski and snowboard winter sports event in the Denver Front Range area," said Randy Bush, Vail Resorts retail director of regional operations.

For 22 years, Ski Rex has been biting at the heels of Sniagrab and now is not the only game in town, but arguably the biggest.

"There's no argument that we are the biggest. We are the biggest," Bush said.

So how will the absence of Sniagrab affect the bargain hunter?

"Anytime you lose a competitor in the marketplace, there are fewer places for the guest that likes to shop around to be able to find things.  But the advantage we see is that we are going to be able to win some guests over that used to shop at Sports Authority," Bush said.

So, no matter what you are looking for or what you need, you'll still be able to find it.  Just look for the T-Rex with cool shades.