‘Pokemon Go’ changes gaming landscape with ‘augmented reality’

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DENVER -- Millions of Pokemon fans dealt with an array of emotions Thursday. At first, they were excited the Pokemon Go app had finally been released on smartphone devices, but then later in the day, the system overloaded and few people could use it.

It was frustrating for people like Brad Pouch, who got to use the game a few times before its glitches kicked in.

“I just kept getting [a notification saying] ‘the servers are out,'" Pouch said.

Pokemon Go falls under the augmented reality game genre. It’s different than virtual reality because you don’t need goggles to see a fake world. Instead, augmented reality allows you to view the real world with fake items or creatures placed in it.

“It’s using the world around you and then combining that with digital elements to create and augmented reality,” said Cassidy Dwelis, a game art and illustration graduate from the Rocky Mountain College of Art and Design.

Dwelis said there was a lot of hype around Pokemon Go because augmented reality is typically used in marketing campaigns and not games.

“I know Marvel did a marketing run with them for a while where you could go in a Target, hold your phone up and an Avenger would appear in the Target, standing next to their sign,” she said.

Pokemon Go is expected to run a lot smoother in the next few days. The game allows you to walk anywhere with your iPhone camera running, showing everything around you with the addition of Pokemon characters.

You’re supposed to capture the characters and you can battle with fellow Pokemon fans.