BOULDER, Colo. -- An unlikely person is behind a company that helps the injured in developing nations around the world.
He loves karate and laser tag, but hates math. And he's bringing the most basic of first-aid supplies to people who can least afford it.
Inside a classroom at Boulder Country Day School, Mason Israel looks and acts like a typical third-grader.
"They make their houses out of dirt and cow poop," he said about some of the homes in developing countries.
But Mason is wiser than his 9 years of age.
"I put bandages on people. I help people when they throw up. I've done a lot of that stuff," he said.
Every day, he stuffs his pockets with first-aid supplies just in case someone gets hurt.
"Antiseptic towel, Neosporin, gloves, bandages," he said, pulling each item out of his pocket and placing them on a table.
"He loves helping people, patching people up when they are hurt. It's his thing," Mason’s dad, Rob Israel, said.
It's his fascination for first-aid that led to something bigger.
"I just started a company and it wasn't very hard," Mason said.
With help from mom and dad, the boy is behind adhesive bandage company Help2Heal, which donates bandages to developing countries for every box purchased.
The “buy one give one” model has translated into 110,000 bandages to be used in more than 40 countries worldwide. A partnership with nonprofit Project C.U.R.E. ships the critical medical supplies.
"These kids, if they get wounded, it might be life or death for that kid because they don't have something to cover that wound," Mason said.
"It seems really simple to us. But it's not simple to folks with no access to bandages, no clean water, no access to first-aid. So, it’s a really important issue,” Rob Israel said.
The company makes a difference between healing and life-threatening infections -- and helping kids feel better about their “owies.”
"So we can tell kids, ‘You know what? You are hurt. I know you are hurt. But you are also helping someone else,’" Mason said.
Help2Heal is in seven Whole Foods stores in Colorado, but it is expanding to 100 along the eastern U.S. They can also be purchased on Amazon.AlertMe