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‘Ultralow-cost’ airlines driving down ticket costs in Denver

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DENVER –-  Flying out of Denver International Airport has not been easy this week, but a new report from the Wall Street Journal indicates that the price of flying does seem to be getting easier on the wallet.

An analysis by Harrell Associates found that the lowest leisure fares offered by the big three airlines (Delta, United and American) in December fell by 24 percent in Denver, in line with the national average.

“Just booked this flight about three weeks ago and the price definitely has gone down,” said Kevin Clark, who decided to book two round trip flights this month due to the savings.

“I’m going to Dallas for the Cotton Bowl and this is the best flight for me to go to Dallas and root on my Spartans,” Clark said.

According to the Wall Street Journal, the big three airlines are lowering their prices in an attempt to compete a bit more with low-cost airlines like Frontier and Spirit.

Though the low-cost carriers often charge more fees and receive lower marks for customer service, they have proven effective at attracting business due to their savings.

“We’re flying Spirit tonight just because of all the unbundled prices,” said Sarah Manier who is flying Spirit for the first time with her family this week. "I don’t know what the planes will be like. I heard it’s a smaller space, so I don’t know how the kids are going to do.”

Now Manier hopes the new competition over fares will also help improve the experience for customers.

Experts say low fuel prices are also allowing airlines greater flexibility on pricing, which could ensure that the price competition continues into the new year.

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