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WATCH: Christmas commercial with surprise twist inspires some, upsets others

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This commercial for German supermarket chain EDEKA, which can be watched in its entirety with English subtitles above, aims to remind customers how important it is to spend time with family over the holidays.

But the tactics used in the ad have been raising eyebrows.

At its best, CNN’s Jeanne Moos is reporting that the ad is changing holiday travel plans for people like actress Georgina Reilly.

At its worst, others say an elderly man faking his death, no matter his motivations, is just plain sad and in poor taste.