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Most popular gift cards the people on your list really want

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It’s the season of giving, shopping and spending.

There is always the hassle of getting something perfect for everyone on your list.  That’s of course, unless you buy gift cards.

Gift cards are the most wanted present for the ninth straight holiday season, according to the National Retail Federation, they reported nearly 59 percent of consumers hope to receive a gift card this year.

A CardHub study was conducted to determine which gift cards are projected to be the most popular among consumers this holiday season.

The data also includes each card’s average resale value, according to CardHub, this is what rate you could sell the card for in case you receive one as a present but don’t want to keep it.

The following is CardHub’s list of the 50 most popular gift cards for 2015.  It also shows the change in rank from last year’s holiday shopping season.

Retailer 2015 Popularity Rank Change From 2014 Rank 2015 Average Resale Value
Visa Gift Card 1 94 percent
Amazon Gift Card 2 92 percent
American Express Gift Card 3 ↑1 92 percent
iTunes Gift Card 4 ↓1 82 percent
Walmart Gift Card 5 ↑1 96.5 percent
Target Gift Card 6 ↑1 96.5 percent
Starbucks Gift Card 7 ↑3 92 percent
Netflix Gift Card 8 ↓3 90 percent
eBay Gift Card 9 89 percent
Google Play Gift Card 10 ↓2 79 percent
MasterCard Gift Card 11 95 percent
Fandango Gift Card 12 ↑6 80 percent
Disney Gift Card 13 ↑3 90 percent
Macy’s Gift Card 14 ↓2 92 percent
Best Buy Gift Card 15 93 percent
Sephora Gift Card 16 ↓2 85 percent
Home Depot Gift Card 17 ↑12 95 percent
McDonald’s Gift Card 18 ↑10 93 percent
Costco Gift Card 19 ↑1 95 percent
Chipotle Gift Card 20 ↑3 89 percent
Etsy Gift Card 21 ↑6 85 percent
Lowe’s Gift Card 22 ↓1 90.5 percent
Ikea Gift Card 23 ↓10 94 percent
Dunkin Donuts Gift Card 24 ↓2 81 percent
Gamestop Gift Card 25 ↓8 88 percent
Nordstrom Gift Card 26 ↓2 91 percent
Ticketmaster Gift Card 27 ↓8 86 percent
Forever 21 Gift Card 28 ↓3 82 percent
Whole Foods Gift Card 29 ↑2 91.5 percent
Apple Store Gift Card 30 ↑2 95 percent
H&M Gift Card 31 ↑3 74 percent
Subway Gift Card 32 ↑4 83.5 percent
Nike Gift Card 33 89 percent
Olive Garden Gift Card 34 ↓8 81 percent
Rei Gift Card 35 ↓5 91 percent
Toys R Us Gift Card 36 ↑1 94 percent
Shell Gift Card 37 ↑5 99 percent
Taco Bell Gift Card 38 86 percent
Chick-Fil-A Gift Card 39 ↑12 89 percent
T.J. Maxx Gift Card 40 ↑14 85.5 percent
Red Lobster Gift Card 41 ↓6 81 percent
Victoria’s Secret Gift Card 42 ↓3 83.5 percent
Cinemark Gift Card 43 ↓3 88 percent
Old Navy Gift Card 44 ↓1 88 percent
Babies R Us Gift Card 45 N/A 95 percent
Pizza Hut Gift Card 46 N/A 88 percent
Sears Gift Card 47 ↑6 85 percent
Texas Roadhouse Gift Card 48 88 percent
JCPenney Gift Card 49 85.5 percent
QVC Gift Card 50 ↓9 83 percent
The projected resale value for gift cards does not include any commissions or listing fees, which may apply when using certain gift card marketplaces. CardHub’s Gift Card Exchange facilitates the sale of gift cards for free.

For more information and other gift card buying tips go to the CardHub study.

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