‘Veggie Beats’ musical magic aimed at turning kids on to eating vegetables

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DENVER -- A group of Denver musicians, known as “Veggie Beats,” are creating wildly enthusiastic songs that get kids excited about vegetables.

If you listen to their music, if you follow their lyrics, it's clear they've rapped a complete crue d’ete.

“We`re going to try to become the marketing department that the produce department never had,” said Sasha Shtern, one of the members of the musical group Veggie Beats.

The group includes Shtern, Russell Hedman, Joe Barnholt and Joe Shull. All are you business professionals during the day.

At night, in their renovated basement studio, the group is trying to turn the tables on kids with a remix of pop culture.

“Where are the happy meals for broccoli for carrots for celery. That`s us,” said Hedman who is also the star of the group's first music video.

“Studies show that kids do learn through music,” said Shtern

A study by Johns Hopkins University Bloomberg School of Public Health also found that nearly 65% of kids still don’t eat a single vegetable at lunchtime.

“Our idea is that if we can get inspired to eat vegetables we can transform their health through music,” said Hedman.

It’s a musical mouthful, serving up a serious message.

“The idea is that you can`t convince kids to eat vegetables. You can`t read them a label and get them excited to eat that. That happens through their engagement through something like music,” Hedman said.

Veggie Beats has one musical-culinary masterpiece already in the can:

The group now hopes to bring on names bigger than their own.

“We believe that we can make a difference with this song if we scale this song and actually bring on major label artists to sing the cucumber song to sing the tomato song,” said Hedman.

You can stick a fork in them but they're not done quite yet. Veggie Beats has launched a Kickstarter campaign.

They hope to raise $50,000 to bring on those big name artists to draw even more attention to the cause and get kids to follow suite.

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