DENVER -- Thanks to Frontier Airlines' latest promotion, you can buy a one-way ticket for one dollar. That’s four quarters. One-hundred pennies.
There are some fees attached, but the price remains right if you're ready to travel right away.
The one-day promotion is for a handful of cities with limited times. But their offer is true.
One way, one buck.
“It can only be good for a company that’s really struggling. It’s been struggling for years. It’s struggling with it’s identity,” said professor of marketing Darrin Duber-Smith from Metropolitan State University of Denver.
Duber-Smith said the $1 flights are doing exactly what Frontier wants them to do.
“The way you get the attention of the media is to put something ridiculous like $1 and so now you’re getting all kinds of publicity," he said.
There is a $14 service charge each way so a round-trip ticket would cost $30. That’s if, of course, you can find the time, availability and destination to your liking.
“I would probably fly somewhere like Cleveland," Duber-Smith said.