Explore Colorado: Climbing the mountain depicted on Coors cans

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TELLURIDE, Colo. — The iconic peak on the Coors label is a real mountain. That mountain is Wilson Peak near Telluride.

The hike to the top of the 14,017-foot peak is tough. It is 10 miles round trip from the Rock of Ages Trailhead.

There are Class 3 and Class 4 scramble spots from the false summit to the real summit.

Hotel Telluride offers a “Crack-A-Coors” package including hotel stay, gourmet lunch for the hike, post-hike massage and a professional guide from San Juan Outdoor Adventures/Telluride Adventures.

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