Video of violent ‘social experiment’ disturbs many, stirs debate

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

MYRTLE BEACH, S.C. — Video of a “social experiment” posted to YouTube earlier this month is gaining national attention and sparking a debate.

The video shows a woman walking down the street in Myrtle Beach while wearing “stripper garb” and a reflective mask, and how people respond to the unusual sight.

The uploader wrote this in the video’s description:

“American Reflexxx is a short film documenting a social experiment that took place in Myrtle Beach, South Carolina. Director Alli Coates captured performance artist Signe Pierce as she strutted down a busy oceanside street in stripper garb and a reflective mask. The pair agreed not to communicate until the experiment was completed, but never anticipated the horror that would unfold in under an hour.

The result is a heart wrenching technicolor spectacle that raises questions about gender stereotypes, mob mentality, and violence in America.”

According to WMBF, the filmmakers never expected the violence that transpired at the 10:20 mark in the video.

Editor’s note: This video contains graphic language and scenes

Some say the video and the violence is nothing more than an act and a stunt. It already had more than half a million views Sunday night.

Filmmaker Alli Coates said she hopes viewers can learn from the video.

“Whether it’s race or gender, or class or anything like that, we just had no intention going into this video about any of those things,” Coates told WMBF. “It just inherently happened because that’s how real society works.”