PARIS -- Je suis sold out.
There was an unusual sight in Paris on Wednesday: long lines at market kiosks and newsstands before the sun even came up.
The customers were waiting for Charlie Hebdo, one week to the day after terrorists stormed the satirical French magazine's offices and killed 12 people, including its senior-most cartoonists.
Buyers said they wanted a piece of history and needed to support freedom of expression.
By sunrise, the magazine was mostly sold out in central Paris. Workers encouraged customers to come back Thursday, promising there would be more copies of the magazine then.
In the meantime, copies were selling on eBay for as much as $600 on eBay with sellers hoping to cash in on enormous demand in the wake of last week's attack.
At least 13 advertisers were selling copies of the publication for between $60 and $600 on eBay. Its official price is three euros ($3.50).
Some issues of the satirical French magazine -- which features an image of the Prophet Mohammed holding a sign with the rallying cry "Je Suis Charlie" on the cover -- had sold for $200, and others were attracting bids.
The magazine was planning a print run of 3 million copies, 50 times the weekly's typical circulation of 60,000. Distributors said Wednesday that was being increased to 5 million over the next week.Picking up a copy on eBay appeared the quickest route for American buyers unable to source the magazine. Other options include subscription to Charlie Hedbo via Amazon, with delivery times ranging from four to six weeks.
It's not the first time copies of Charlie Hedbo have turned up online. Last week, copies of the magazine surfaced on eBay less than 24 hours after gunmen opened fire at the magazine's offices.
As newsstands ran out of copies, Charlie Hebdo columnist Patrick Pelloux wrote on Twitter, "Thank you, and rest assured we will reprint and redistribute."
The magazine's cover is an illustration of a tearful Prophet Mohammed, holding up an "I am Charlie" sign accompanied by the words "All is forgiven."Cartoons of Mohammed are highly controversial in the Muslim world. The magazine's past depictions of the prophet apparently motivated the attackers in last week's slaughter.
The new cover was met with mixed emotions -- with some calling it a bold example of free speech and others criticizing it as needlessly offensive to Muslims.
Arwa Damon, at a predominately Muslim neighborhood in Paris, said people there "are actually quite upset" and feel insulted by the cover image.
And Phil Black, at another newsstand in a different part of the city, said the customers he spoke with "overwhelmingly believe that the tone of the image is right. They say it is touching. It is defiant. It is irreverent."
The issue itself is unapologetic -- ridiculing religion while expressing appreciation for the public's support in the wake of the attack.
"Charlie has a lot of new friends," proclaims a letter on page two of the new issue.
The letter thanked the "millions" of supporters "who are really on our side, who sincerely and deeply 'are Charlie,'" an invocation of the "Je suis Charlie" -- "I am Charlie" -- slogan that is now omnipresent here in the French capital.
One of the cartoons in Wednesday's issue is titled "Keep Calm and Charlie On," a riff on the British saying "Keep Calm and Carry On."