Real fathers revamp the word ‘Dad’ in tear-jerker commercial

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Father’s Day is less than a week away, but Dove’s new commercial celebrates the hard work dads put in every day.

The touching commercial, “Calls for Dad,” compiles 27 big moments that make the word “dad” special. It’s based on Dove’s recent study about how fathers are shown in the media.

Rather than showing dads as “disconnected, bumbling and incompetent,” the commercial hopes to acknowledge the important role of a father in children’s emotional well-being and daily needs, according to a Dove release.

After you’ve recovered from those #realtears, Dove Men + Care is encouraging families to take to social media with the hashtag #RealDadMoments and join the celebration of dads this week.

Some Colorado families have already joined in, posting pictures at Rockies games. Check out the posts and send us yours.




1 Comment

  • Duke Paulsen

    About time a major Outfit (Lever Bros. I think) make a real celebration of what traditional Fatherhood is all about. This commercial would seem to “go against the flow” of current “PC” attitudes (the bumbling, dumb, etc.) of at least -1- of the major Responsibilities of Manhood — being a Dad to your kids. Kudos!!

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