Body builder looks to crush stereotypes

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DENVER -- When people see Alex Carneiro’s huge arms they may jump to the same conclusion:

“I think the biggest stereotype people have is we are all meatheads.”

But this Brazilian's brains are brawny too.

“My dad is a diplomat, my mom is a doctor. I speak 4 languages,” Alex says.

After graduating from Northern Colorado with a degree in kinesiology, Alex started putting his knowledge about the human body to the test, eventually becoming a professional bodybuilder in the men’s physique division, where competitors are very muscular and athletic, but still a step below the huge bulked-up bodybuilders.

“It give you an endorphin rush -- I did it. I accomplished this. I made it to the stage.”

In two weeks he will step on stage at the IFBB Mile High Pro competition in Golden,  but the titles and magazine covers come at a cost.

“This can actually build you or destroy you," he said. "I’ve been through a divorce because of the industry.  I’ve lost 98% of my friendships.”

So why do it?

“I want to be the next South American sensation.”

Competing isn’t everything though. Alex is stepping up his game, hoping to help minority kids lead a healthier lifestyle.

“We need to change the mindset of children today so in the future we can improve the next generation,” he said.

Alex hopes to increase his school visits, while also growing his online personal training business.

“I have clients worldwide online,” he said.

He  encourages everyone to invest in themselves.

“You can buy a new car, new clothes, any materialistic thing, but you can’t buy a new you. That’s something you have to invest in,” he said.

You can find more information about Alex on his website

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