FDA launches $115 million ad campaign targeting teen smoking

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SILVER SPRING, Md. -- About 10 million teenagers are still picking up cigarettes and hiding their habit from their parents, according to the Food and Drug Administration. And teens are making those choices in spite of the no smoking ads we've seen over the years.

With that being the case, the FDA is launching a new $115 million dollar campaign aimed at stopping teens from picking up their first cigarette. The FDA says teenagers aren't just smoking to be cool, they're using cigarettes as a way to cope with everyday life.

Studies also show teens are more concerned about their physical appearance than the risk of cancer. The FDA is aiming to strike that nerve with these new ads, which show one side of a beautiful girl's face cracked and wrinkled, and explaining how cigarettes can speed up the aging process.

Public Service Announcements will portray just how addictive tobacco can be. Psychologists say many teens try cigarettes to deal with things like family problems. Often times, teens feel they'd never become addicted to cigarettes -- the same way most feel they won't become addicted to hardcore drugs -- but end up depending on nicotine before they know it.

The FDA is running the new ads on MTV, in Teen Vogue and in other media outlets aimed at teens. For more information you can visit the FDA's website.



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