Abercrombie and Fitch to sell larger sizes hoping to attract more customers
Fashion retailer Abercrombie and Fitch has announced that it will be expanding sizes, colors and fits for all of its styles by spring 2014 in order to attract more customers.
According to Reuters, the move comes after the retailer reported another double-digit drop in quarterly same-store sales on Tuesday. There are also reported company fears towards a tough holiday season.
The company currently doesn’t offer women’s sizes above a large, which is a size 10 in tops and dresses, and a size 10-12 in bottoms, according to their website.
The company’s Chief Executive Mike Jeffries sparked controversy in the past after suggesting the clothes were made for “cool” and “attractive” kids, and not for “fat” people, according to Reuters.
Abercrombie and Fitch was also in the news when the retailer was being sued for racial discrimination back in 2003, according to the New York Times. The chain has come under fire from critics who say they mainly hire white people for sales floor jobs.AlertMe