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New telemarketing laws aim to protect cell phone users

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DENVER — New Federal Communications Commission rules are expected to make it tougher for telemarketers to call and text cell phones using automatic dialing systems.

Effective immediately, the regulations require telemarketers to get written consent from consumers before contacting their cell phones with automatic dialing systems, reported. The new rules also apply to text messages from marketers.

Under the old law, telemarketers could contact consumers based on “an established business relationship,” even without written permission. Many telemarketers used this language as a loophole.

There are still some exceptions, however. Your wireless carrier can still call or message you, as can your doctor’s office and political pollsters. And of course, the biggest loophole of all: The laws can’t apply to telemarketers based outside the United States.