Disney network to start promoting contraceptive use

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Stars of the ABC Family show "Baby Daddy," from left, Jean-Luc Bilodeau, Tahj Mowry, Chelsea Kane and Derek Theler, participate in a series of webisodes that promote contraceptive use. The three-part series is sponsored by Bedsider.org. (Ron Tom / ABC Family / March 20, 2013)

LOS ANGELES — Disney’s ABC Family will start promoting contraceptive use among sexually active young adults in a three-part web series this summer.

The Los Angeles Times reported that the network will debut the minute-long webisodes after the July 31st episode of the series “Baby Daddy.” The segment will feature the show’s characters discussing contraceptives in an “approachable and humorous way,” and will be available on the show’s website.

The webisodes are sponsored by Bedsider.org, a free resource for information about birth control methods, and accessing different forms of contraception.

“A group of cool, single twentysomething friends — one of whom already has a child from an unplanned pregnancy — is a natural backdrop for conversations about contraception,” said Lawrence Swiader of Bedsider.org.

One of the online segments depicts the show’s characters playing a poker game using condoms as table stakes.

“Sex and pregnancy — those things are pretty common on TV,” said Amy Kramer, the senior director of entertainment media for the National Campaign to Prevent Teen and Unplanned Pregnancy. “We’ve been trying to get more coverage of contraception and how that plays out in sexual relationships.”

“Baby Daddy” features Ben, a 20-something bachelor bartender, who finds his life turned upside down when he discovers a baby girl on his doorstep.

Kramer said she is working with ABC Family to develop online discussions to accompany other series such as “The Secret Life of the American Teenager.”

 

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