DENVER -- Hundreds of customers waited in a line that wrapped around the building for the grand opening of Sprouts Farmers Market Wednesday morning.
The 25,000 square-foot store is the third Sprouts location to open in the Denver metro area.
The first 200 shoppers received a free grocery bag filled with items from the store, and people started waiting in line as early as 10:30 p.m. Tuesday to get their chance at snagging a few grand opening giveaways.
Those who arrived as early as 5 a.m. were treated to coffee and a muffin, while live music was provided while they waited for the doors to open. Every 15th shopper also picked up a valued coupon booklet filled with specials.
“We are so excited to be here, this is the best grand opening we have ever had,” said Sprouts regional manager Dan Babb. “We had folks with tears in their eyes saying thank you for coming to our food desert.”
The newest Sprouts, located on Colfax Ave. & Colorado Blvd. between Monroe and Garfield streets, is part of a new revitalization of the area to include grocery stores that offer affordable and healthy food.
A reference to the fact that there are few stores offering "farmer’s market style produce and healthy options" on the east side of Denver. People traveled from Stapleton, Five Points and Park Hill to take advantage of the specials on opening day.
“It’s about time we had some healthy food options in our neighborhood,” Mike Martinez said.
“We’re excited to be part of the Colfax neighborhood,” said Sprouts President and CEO Doug Sanders. "We’ve become part of metro Denver, and are looking forward to meeting our new neighbors and becoming part of this community.”
There will be more giveaways at the store on Saturday, including free sandwich coupons for the first 300 customers, as well as $20 off your purchase tickets hidden throughout the store.
More than 100 new jobs were created, and another Sprouts is due in North Denver next year.