Now backed by Timberlake, MySpace gives it another go
Sometime in the middle of the last decade MySpace went from hot property to hot mess.
“MySpace is kinda creepy,” one former user said. “It’s like high school party that you show up to as a freshmen in college.”
That’s the stigma of the old MySpace: It’s a Silicon Valley punchline, if today’s social media users remember it at all.
But backed by new investor Justin Timberlake, the site just unveiled a sneak preview of a soon-to-be revamped site. Music sharing and artists appear to be featured prominently. And Gizmodo.com’s Sam Biddle says the clean, sleek optics are a positive step.
“I think one of the reasons that people detested the old MySpace so much was that it was a cluttered mess. It looked horrible,” Biddle said. “It represented everything bad about the way internet used to look. And this (new MySpace) looks about as good as anything you’ll find today.”
At its peak, MySpace had about 100 million users. Facebook is closing in on one billion, making it a giant among other giants like Google, which has found the later social media provider a worthy opponent.
But the goal of the new MySpace may not be to compete with Facebook. Instead, finding a niche like Pintrest has done with images may be the key.
“Pinterest has offered something that Facebook hasn’t even attempted yet,” Biddle said. “And that’s why it has blown up so much.”
With Timberlake, Myspace certainly has another dose of name recognition behind it.
“I guess after all these new ways that everyone’s using to communicating now, it might work or it might not,” Biddle said. “They really have to bring their game for it to work.”
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